Contemporary culture & the people shaping it.
A BLANCA Project © 08/2019
BYUS is a creative collective producing video content formats around stories about zeitgeist, society, culture and inspiring characters. We are creatives and curators on a mission to find answers to the questions that move our generation, putting a spotlight on people, topics and brands that provoke inspiration, challenge conventional thinking and shape the future.

L’Oréal Influencer Campaign

Anouk Jans and Studio CNP created the first influencer campaign for the brand Biotherm - a skincare range from the L’Oréal Group. The campaign stars five rising talents from Germany paired with various Biotherm products, each duo presenting their #OwnWayToGlow. Together with the content agency CNP, we developed an analog visual language to bring the campaign to life with interviews that go from your screen and straight into your heart.

Find out more on Instagram @byusglobal
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