Contemporary culture & the people shaping it.
A BLANCA Project © 08/2019
BYUS is a creative collective producing video content formats around stories about zeitgeist, society, culture and inspiring characters. We are creatives and curators on a mission to find answers to the questions that move our generation, putting a spotlight on people, topics and brands that provoke inspiration, challenge conventional thinking and shape the future.

UNFAMOUS Episode 5

Dustin Hanke is an influencer from Berlin known for his extravagant and daring looks. He was one of the first male influencers in Germany to live out his homosexuality through fashion in an unexpected way on Social Media and is, since then, an inspiration to a young generation of boys and girls who look up to his free spirit and rebellious frame of mind. All in all, Dustin is not someone who can be put in a box easily. Those who stalk him on Instagram will get the feeling that he has fallen out of time, but in reality, Dustin is bringing all kind of periods of time together in his artistic, one of a kind combinations of fashion and beauty while creating an alter ego, an art figure, with the clear message that humans should never be defined by looks or gender and that rock ’n roll is not only a music genre but an attitude towards life.

Director: Yannick Müller
Talent: Dustin Hanke
Creative Director: Yannick Müller & Anouk Jans
Music by Yannick Müller

Find out more on Instagram @byusglobal Go back